Taj JLT, DXB
Taj Jumeirah Lakes Towers is a 5 star hotel and the second offering in Dubai for the iconic Indian hospitality brand. The hotel is a fusion of a centuey old legacy, seamlessly woven together by wordly contemporary sensibilities, and quitessential Indian heritage.
Client:
Industry: Hospitality
Year: 2021
Location: Dubai, United Arab Emirates
Services: Full-service Art Consultancy and Art Production
Featured artists:
Drawing upon a key foundation of the UAE’s landscape, the art narrative celebrates the nation’s prominent desert sands and conceptualises it as
a metaphorical representation of time. Our goal was to incorporate contemporary interpretations of the patterns, shapes, and forms of sand with the bold and sleek design of the interior, culminating in an exploration of de-constructed and irregular compositions, where the use of refined materiality and techniques was key.
Taking into consideration not only the hotel’s vibrant location, the artwork selection also nods to the long and rich history of the Taj brand, reflecting on the craftsmanship and artistry of India.
We curated an art package that reflects both the UAE landscape, and the essence of Indian culture, blending both to reflect sophisticated and elegant artworks where the richness of the material speaks for itself.
The art package includes a variety of art forms and mediums selected to compliment the space and its ambience.
THE APPROACH
Drawing from a key foundation of the UAE and a representation of time, we focused the art narrative on sand. Our goal was to incorporate contemporary interpretations of patterns, shapes, and forms of sand with bold and sleek design along with de-constructured and irregular compositions.
Taking into consideration not only the hotel’s vibrant location, we also considered the long and rich history of the Taj brand, reflecting on the craftmanship and artistry of India.
We curated an art package that reflects both the UAE landscape, and the essence of Indian culture, blending both to reflect refined and elegant artworks where the richness of the material speaks for itself.
THE OUTCOME
Complimenting the architecture and interior design, the artworks transition through the hotel emphasising the journey of time and the geographical routes of the Taj brand.
Contemporary interpretations of Indian designs bring together a combination of techniques, patterns, materials and finishes associated with India.
The art package includes a variety of art forms, mediums, and scales selected to compliment the space and its ambience. Ranging from sculpture, paintings and drawings to accessories and mounted artefacts - the art creates intrigue and plays an essential role in creating the desired environment for guests’ stay.
