SIRO, UAE
Dubai’s first fitness and recovery-themed hotel, SIRO, is a beacon of health and wellness. Nestled within the iconic One Zabeel dual towers, it's an immersive lifestyle destination centred around active recovery, fostering social interaction and connection.
One Za'abeel
Client: Kerzner
Industry: Hospitality
Year: 2023
Location: Dubai, UAE
Services: Design and Execute
Featured Artists: James Clar, Roman Bratschi and Mainframe
Total no. of Artworks: 12
In the vibrant aftermath of One Za'abeel's grand opening, SIRO Dubai stands as the trailblazing flagship of the SIRO brand, marking a significant milestone as the first of its kind in wellness-oriented hospitality, reshaping the landscape with its visionary approach.
We are proud to be a part of the team working closely together on the project including developer Ithra Dubai , Operator Kerzner and Interior Designers LW Design. As SIRO's creators, we then embarked on a mission to craft not just a hotel, but a vibrant lifestyle sanctuary centered around active recovery and holistic wellbeing.
Embracing boldness and innovation, we curated a collection that dares to push the boundaries of traditional hotel art, employing contemporary techniques seldom seen in the GCC region.
At the heart of our endeavor was a commitment to selecting artworks that resonate deeply with the hotel's values and target audience. The resulting art package is a testament to bravery and creativity, featuring pieces that utilize innovative mediums and techniques to make a profound impact within the hotel's walls. From dynamic sculptures to mesmerizing digital installations, each artwork was chosen for its ability to captivate and energize, ensuring a memorable experience for every visitor.
Inspired by the physical and emotional states of athletes during their workouts, every piece in the collection reflects elements such as heart rates, postures, and mental states, creating a symphony of vitality and dynamism. Far from blending into the space, these artworks stand out as vibrant focal points, infusing every corner with a sense of perpetual motion.
Integral to this innovative approach are the digital works, which serve as the cornerstone of SIRO's distinctive identity. As facilitators between Kerzner and Mainframe, we ensured a seamless integration of these digital marvels, elevating the guest experience to unprecedented heights.
SIRO Dubai's commitment to meaningful art is evident in every corner, with each piece carefully selected to contribute to the hotel's immersive atmosphere. As the first hotel under the SIRO brand, SIRO Dubai sets a new standard for hospitality, where art isn't just decoration but an integral part of the guest experience, inspiring guests to reach new heights of wellness and vitality.
SIRO Gym Area
The Impact of Art at SIRO
Every element of the SIRO Art Collection has been meticulously chosen to ensure that art goes beyond mere aesthetics, serving as a powerful source of wellbeing and inspiration
Promoting Wellbeing: The artworks are meticulously chosen to invigorate and inspire, encouraging guests to engage in self-recovery and wellness.
Technological Fusion: Leveraging technology, our artworks offer interactive and dynamic experiences that set new standards for guest engagement in the hospitality industry.
Seamless Integration: At SIRO, art and ambiance blend flawlessly, thanks to strategic placement and thematic consistency that resonate with guests from all walks of life.
Innovative Collaboration: Our partnership with SIRO and artists like Roman Bratschi, James Clar, and Muhcine Ennou showcases our commitment to pushing the boundaries of what art in hospitality can achieve.
Mural
SIRO
Parametric Wall Sculpture
In conclusion, the SIRO Art Collection represents a triumph of creativity and innovation in the category of Best Use of Art. Through thoughtful curation, seamless integration, and a commitment to promoting well-being, SIRO Dubai sets a new standard for art within the hospitality industry, inspiring guests and setting the stage for transformative experiences.
Join SIRO for an Artistic Revolution
We invite you to experience the pioneering art collection at SIRO Dubai, and witness firsthand how art can transform spaces and influence wellness.
This collaboration is about creating an environment where each guest can experience a transformative journey.
Visit SIRO, interact with the art, and immerse yourself in a uniquely crafted world where each detail is an invitation to wellness and creative exploration. Join us in this revolutionary venture where art meets life in its most vibrant forms.
