Al Jafliya: the eclectic neighbourhood

Located in the vibrant neighbourhood of Al Jafliya, the latest Rove Hotel is filled with eclectic art and accessories inspired by, or even bought from the area. In order to capture an authentic essence of Al Jafliya in the hotel, we ventured out to explore and understand the neighbourhood and its surroundings. Here are some photos from our little adventure.


Entering the neighbourhood, we couldn't help but take photos of the graffiti covering the buildings. 2nd December Street roundabout, a well-known landmark, definitely brought back memories from our childhood.

Soon after we turned left at the roundabout, we were surrounded with big shop signs; a mixture of old fonts and kitschy colour combinations.


Creativity fills up the neighbourhood; from large 3D keys as shop signs, to up-cycled chairs using fabrics, and wheels turned to plant pots. It's also a great place to find all things vintage, like these red boots we bought and used in the hotel.


A number of shops had a variety of funky shisha colours and designs, we couldn't help but buy one or two for Rove, and a couple of kettles too!


We were in fabric heaven! Completely surrounded by a variety of materials, textures, colours and patterns; options were endless.


Doors in Al Jafliya were a big inspiration that we ended up using one on the hotel's Cabinet of Curiosities wall!


The Making of Mercure Sohar: A talk with artist Lama Khatib Daniel


Mercure Sohar welcomes travelers to the ancient capital of Sohar; a place also widely claimed to be the birthplace of the legendary Sindbad the Sailor.

Capsule Arts commissioned Dubai-based artist Lama Khatib Daniel who is known for her loose and fluid drawing style, and gift for storytelling.

The story unfolds through a series of monochrome drawings, which combine passages of text from the story with striking imagery illustrating Sindbad’s fantastical adventures, from his encounters with gigantic birds through to his lavish visits with kings the world over.

We sat down with Lama as she talked us through her research and sketching process, challenges, style, and what she learned from this experience.

Lama’s mood board of different depictions of Sindbad’s stories
Lama’s mood board of different depictions of Sindbad’s stories

The artwork in the hotel is inspired by the 15th century tales of Sindbad the Sailor, can you tell us how you went about developing these into wall illustrations? 

I started my research by reading the story again to refresh my memory. I took down notes throughout, which helped while researching illustrations related to the story. It’s fascinating to see the different depictions people have created of the same story!

Once I had collected enough information and inspiration, I started to sketch a few ideas on my drawing board, showing them to client at each stage before transferring and finalising the works into digital formats.

Work in progress: from initial sketches to final outcome.

Work in progress: from initial sketches to final outcome.

When you delve into the tales some of the stories are quiet gruesome – what were some of the challenges in visualising these tales knowing they would be seen in a hotel lobby and all day dining restaurant?  

I didn’t think of Sindbad as a gruesome tale when I was a kid, you definitely visualise things differently when you are older!

The key was to choose parts of the story where it’s not as gruesome to illustrate; the story is such a rich source of imagery that I had plenty of options. I also focused on toning down the look of the monsters so they weren’t too scary and hideous, while still remaining true to the story. You can see that in the sea monster/giant illustration.

Left: a toned-down sea monster Right: initial sketches, more aggressive, which had to be reworked.
Left: a toned-down sea monster Right: initial sketches, more aggressive, which had to be reworked.

The final artwork has a very dreamy and surreal style somewhat similar to your personal artwork practise, how did you find adapting your style to this project? 

It was almost natural to do as my style is all about flow and storytelling. Sindbad’s stories and adventures are so fantastical that they seem like a dream, which is why the illustrations look as though they are floating on the walls. I also experimented with incorporating my own handwriting and a proper typeface, which was fun to do and added to the sense of story telling.


Were there any elements from the tale that inspired you for future projects?

I really enjoyed reading Sindbad’s first voyage; where he goes to sea, and when he sets ashore on what he thought was an island, it actually turns out to be a gigantic whale.

I was also really inspired by the story of Sindbad with the roc birds and enjoyed sketching what these mythical birds could have looked like using different brush strokes and thicknesses.


To learn more about Lama and her works, visit our artist and printshop online. You can also read more about the Mercure Sohar, Oman on our project page.


UAE artist Fathima Mohiuddin unveils new work at Box Park as part of Dubai Walls


Last year, Dubai Walls launched by bringing big name international street art to our streets. At the time the local artist community was feeling a bit overlooked eager to get their hands on some prime locations around town. Now this week, they unveil new street art down at Box Park with artwork by UAE based artists Fathima Mohiuddin, Sya One, and Myneandyours.

We caught up with our very own Fathima Mohiuddin about her involvement and how her artwork is evolving…

This is the first time local street artists have been engaged in Dubai walls and it’s great to have local representation on the project. How did that come about? 

There was a lot of talk after the City Walk project about how it had come about and about including locally based artists etc. And I think that discussion was a really positive thing because it got around. I got asked to a meeting one day with the team from Meraas and Dubai Walls to talk about the next phase of their project, i.e. this one. I was able to share a lot of my thoughts with them and to be honest they were pretty open to hear about how the first phase had gone down in the community. They liked my work. It took a while from that initial discussion to actually getting on site to paint, as it usually does, but I’m really glad it happened. Those are two of my favourite walls I’ve painted. The fact that they’re in one of my home cities is a big bonus and I’m really glad to be representing for the local scene.


Fathima working on her mural at Box Park Dubai

What is the meaning and inspiration for the Box Park artwork?

My work is quite narrative-led. Telling stories of everyday sentiments, experiences, struggles and triumphs that we all experience. I think the world is becoming quickly dehumanised, impersonal and dishonest. I think its important to connect with our humanity and be honest about our struggles. Lately I tell these stories through birds and narratives between them.

These particular birds are an eagle and a raven. I’ve been reading a lot of mythological tales delivered by bird characters. These two seem to feature often as representing two different sets of values. One is wise, rational and orderly. The other creative, chaotic and dark. I think we all struggle with finding the balance between order and chaos but we need both for momentum. So them facing each other is a way of coexisting and accepting those differences and the equally relevant value of both.


What is your creative process like for such large spaces, and do you feel it brings a different element to your art when on this scale?

I’ve started doing a lot more research about what I’m drawing when it’s intended for walls and public space.  Especially where birds and mythology are concerned!  So I’ll read, watch a few documentaries, listen to philosophers like Nietzsche and then just sketch and see what happens. That process is pretty organic and not very deliberate. There’ll be a point where I stop and look at it and realise I’m telling a story. A story I probably wanted to tell subconsciously that’s come from my own experiences, what I’ve been researching and it has some universal relevance. Then I’ll do a render on a photo of the actual wall to place it and figure out placement of colour and I’m ready to paint.

I love working on scale. I love the impact of scale and the amount of physical movement involved in working on scale. It makes me feel impactful and alive.  When it’s that big it feels like it’s not just about you anymore but about everyone who walks by and  their own experience with it. I guess that’s the beauty of working in public space as well as scale. When it’s that big it shouts loud about how important art is to society.

Do you experience a lot of interaction with the public whilst working on your street art? What are their reactions, and how do they differ in the UAE when compared to countries like the UK or Canada where you’ve worked before?

My favourite part about painting walls is the story that goes with it because every one is unique (I do blogposts about them, this one will be up soon). Whether or not people stop to talk to you, you become really aware of the dynamics of the space you’re in. For example in the case of Box Park I got to know the security guards. What time people came to work and what time they took their breaks. Where most of them were from. I noticed the call to prayer and men heading to the mosque behind me every day. That’s a really lovely thing, to exist within this reality that has its own routine and system. Each one is different and there’s things you always remember. In this case the security guard who had a wife and child in Kenya brought me oranges because he could see I was struggling with the heat. Or the waiter who said he saw an elephant in the mural. Or the guys from the restaurant who brought me ice and drinks. People are kind when they see you working really hard and appreciate what you’re doing, I’ve noticed that with every wall. There was also the guy who told me my colour palette was flat and he didn’t like it. You kind of take that too because that’s all part of making art and encouraging honest individuality.

The experience really depends on the environment you’re in. In Jersey City I was painting in a neighbourhood with loads of youth living very challenging lives. That was intense. I had a lot more conversations and it had a pretty big impact on me.  In London people were more interested in where I was from because I was a woman from the Middle East and India painting up a ladder on Brick Lane. There was some relation there but at the same time they weren’t happy about the fumes and I had to paint between 11pm and 5am each night! But it’s always been positive. You learn things about yourself from those interactions and you’re humbled by the experiences of others. I’m always looking for universal messages and magic, the things that humble us and remind us of our common humanity. That’s what seems to happen in these encounters. It kind of breaks down hierarchies and puts everyone on the same playing field as unique individuals for a while. It’s not always positive, but it’s honest.

It’s also about the journey you’re sharing with everyone else involved:  the other two artists, Sya One and Myneandyours. Our little regroups and lunches and waves or moments of ‘It’s so hot out here!’.  The curator Jo and her son Luca, Mathilda from Meraas, all the people sharing a mini mission over a few days to see a project through smoothly. With the right combination of people that’s very warm and encouraging and you feel like a little family. A big thank you to Fathima for giving us an interesting insight to her life as a street artist and the Box Park Dubai project.


You’ve seen the local street art community grow and been an influential player in it’s story. What advice would you give to aspiring street artists?

I think just, don’t wait for the opportunity or the confidence- be daring. I made a lot of excuses for a long time. Like: we don’t get cans here. We don’t have walls here. I’ll look like a ‘phonie’.

If you’re into it, if you’re curious, find a way. It’s important to have a solid portfolio if you want to be taken seriously and you need to put a lot of time into building that whether it’s doing commercial projects to get you started or creating  your own opportunities to paint walls.

And remember what it is you love about painting out there - that’s important.

We’ve seen several street art projects materialise across the UAE in the past year – why now? And what’s next?

There’s been a lot of factors. Some would say it’s always been around, it’s only now that it’s visible and an actual wave of activity.

Street art has become really trendy with corporates, brands and marketing strategies all over the world. Dubai’s such a commercial city that it caught on pretty quick and even though we’re always walking a fine line when we do these projects I think it’s been really positive in getting artists motivated (when the projects are carried out the right way). The commercial gigs I’ve had over the last 5 years have played a huge part in building my skills and ambition. A lot of of conversations about graffiti and street art came out of these projects like Tiger Translate and Red Bull Curates.It became more possible for artists to sustain themselves here as well which attracted more artists from overseas and the conversation got louder till it blew up last year when developers marketing departments caught on.

I’m not sure what’s next but I’d like there to be consideration for substance. Street art can be so powerful if we remember to give it that significance and interaction with the community rather than make it purely a marketing stunt, so I hope the actual culture and awareness grows with the projects.


What are your plans for the summer? Do you have any projects lined up?

I leave this weekend for Australia! Im going to paint at ‘Wonderwalls’ in Adelaide thanks to Red Bull curates. Massively excited and a bit nervous which I usually get, standard. I get to paint what I want and I’ve got my piece read.

And then I’ll be at ‘Upfest’ in Bristol in July and we’ll see what the rest of the summer brings :)


And that brings us to the end of the insightful Q & A with Fathima - Big thanks to Fathima for taking the time to talk with us.

If you’re thinking of heading down to Box Park to see the murals for yourself it’s located on Al Wasl Road in Jumeirah 1 near to Safa Park, and for more information about Dubai Walls you can check out their website here

You can also learn more about Fathima and her artwork on our website – and even better own your very own limited edition art print at our shop

fathima artwork
fathima artwork

Fathima Mohiuddin’s Art Print Collection on Capsule Arts