NYU Abu Dhabi is the first comprehensive liberal arts and science campus in the Middle East to be operated abroad by a major American research university. The leading institute draws students from around the world, and is focused on pioneering a new model of higher education dedicated at once to excellence in teaching and research and to advancing cooperation and progress. 

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The Approach

Capsule Arts developed the artwork package for the F&B outlets on campus, including the communal Student Market Place (SMP), the Torch Club and the Meeting Room of the Experimental Research Centre Café.

Given NYU's focus on fostering excellence, research and an engagement with the global world, we wanted the art to reflect this progressive approach through interactive and thoughtful artworks that have both an international relevance as well as engaging with UAE artists.

The Outcome

There were two large murals commissioned for the SMP: Matthew Ryder created a striking montage of Abu Dhabi; and a second mural was developed from an NYUAD student’s sketch. Artist Bersun Erturk also created an interactive ‘puzzle wall’ designed to engage students, along with a map showing NYU’s worldwide locations.

As the venue dedicated to hosting VIPs on campus, it was important to connect with the local arts scene in the Torch Club, and here we worked with leading Emirati artists Mohammed Al Qassab and Najat Meky. Al Qassab was commissioned to paint two large-scale works that draw inspiration from the UAE’s heritage. In a reflection of the work done in the Experimental Research Centre, in the café meeting room we supplied an innovative 3D installation of geometric fabric shapes.

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Featured Artists

A number of artists we worked with for the project also feature in our limited edition print collection: British artist Matthew Ryder and Emirati artists Mohammad Al Qassab and Najat Meky. In addition we worked with Dubai-based artist Steve Chambers and Turkish artist and designer Bersun Erturk for several of the pieces in the SMP.

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